Trust In Security: Nine Sure Fire Success Techniques
by Tom Ohling

Protecting your business takes multiple strategies. Insurance protects our liabilities. Alarms, locks, and video monitoring protect our valuables. Good accounting and controls protect our inventory and costs.

These are the most tangible aspects of a business. The “things” of business are the easiest to protect.

But business is much more than things. A successful business is rooted in something that is much more intangible.

The security of great businesses exists in the trusting relationships established between customer, owner and employee. This trust brings the security of longevity, economy, profitability; in short, success.

Let’s look at how world class organizations develop this trust.

Customers are always first. Three actions build their trust:

  • Listen to our customers.
  • Honestly portray our products.
  • Deliver what we promise.

Employees are our most indispensable asset. Their trust comes from:

  • Appreciation for the value they add to our business through the work they do.
  • Community, built through honest communication.
  • Effectiveness, by having the necessary tools and training.

Owners, both the sole proprietor and the stock holding CEO and manager need to nurture self trust in the following ways:

  • Clearly define our true goals and values.
  • Measure our actions against these goals and values.
  • Have the integrity to ensure that what we believe is always reflected in what we do.

Following these nine steps will create a work environment that motivates employees, satisfies customers and brings owners the enduring success.

Now, that is security you can trust.

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